2020 Vision: Future of TV is an industry initiative dedicated to exploring how television will evolve over the next ten years.

Episode 4 looks at how changes to the television platform are creating new opportunities for advertisers to grow deeper relationships with consumers.

Some ideas how the European company sees the airtransport in 2050: Walls that change according to light conditions, holographic pop-up gaming displays and passenger’s body heat powering in-flight entertainment.

In the first episode of the six-part documentary series, the visionaries discuss how television viewing is migrating across multiple screens.